JOCKEY STORE-IN-STORE BILLBOARD DISPLAY IN MACY'S HERALD SQUARE NYC
With the rise of the new year of 2015, Jockey unveiled 3 new lines of mens underwear - Classics, Sports, and StayCool. I was fortunate enough to be contracted as the lead editor and motion graphics designer of the main display board in Jockey's store-in-store of Macy's in Herald Square - "The world's largest store."
Since this piece was very composite heavy with incredibly precise scripting, it was important for me to remain alert and attentive on set - collaborating with the DP to ensure a flawless execution.
View the virtualization below to preview the display in context of the store layout and design.